How To Build Your Business
Using Blogs
Generate Traffic, Create Publicity, and Build Your Bottom Line Using Blogs
Blogging is sweeping the Internet. As of late 2003, 4 million people had blogs, and it's estimated that 10 million will have one by the end of 2004.
Most of those blogs are individual diaries, but many businesses have started their own blogs.
To great success!
What Is A Blog?
A blog is basically a program that, once installed on your website, enables you to simply type into a form and, when you press submit, it is automatically and immediately uploaded to the web. It's a quick and easy way to publish your content to the web.
Click here to see an example of a business blog.
My name is Don K. Crowther and I’ve been helping companies build their sales and profits online now for over eight years.
When I started hearing about blogs and blogging I wrote it off as something that individuals would use to entertain themselves online. It seemed clear to me that there was no way that a company could ever get enough value out of a blog to make it worth the time and effort to create and maintain a blog.
Then about 6 months ago, I was dragged, practically kicking and screaming, into a presentation on how blogs can be used to build business. What I heard there was enough to get me to run a test to prove once and for all that there was no way to make money using blogs.
Sometimes it’s tough to admit this, but
wow, was I ever wrong!
Not only did I see sales from my blog start pouring in within 48 hours of making my very first postings, but within a week I found that my traffic to an established site had spiked since then. Upon further investigation, I discovered that my blog postings were generating terrific search engine positioning, sometimes on terms that I had been struggling to achieve for 3 years prior to putting up the blog!
So I decided to do some research to figure out what was really happening in this industry. I discovered that there are hundreds (probably thousands) of businesses using business blogs. I also discovered that some were generating huge increases in sales from their blogs, others were getting nothing.
My research revealed that there were a number of things that the successful business bloggers did that the unsucessful ones didn’t do.
It also showed that some people’s blogs do a great job of bringing in search engine traffic (by far the most powerful means of securing traffic online) that other people’s blogs simply didn’t do. In analyzing those blogs, I discovered several key structural and promotional aspect of those blogs that made this possible.
I’m a tester at heart, so rather than simply accepting these discoveries as fact, I went out and created nine different blogs to see if my theories were accurate. Two months later, I had compiled a very specific, tested set of techniques that really work to create sales and profits from your business blog!
I could keep these to myself, but I believe that there’s incredible power in sharing business success techniques, so I decided to write a special training manual called Blogging For Business.
But first, let me give you a few reasons why I believe that almost every business needs a blog:
Why (Almost) Every Business Needs A Blog
- Blogs make it incredibly easy to publish to the web - you simply type, press submit, and you’re done.
- Blogs are a very inexpensive way to publish to the web - once a blog has been established, anyone, even the most technologically challenged, can create blog entries. No more paying an outside contractor an hourly rate or taking your IT guy off of his assigned tasks to do a page for you.
- Blogging is a fast way to publish - you simply type and submit. It doesn’t take an hour to structure the page, debug the code and work it into your link system. It just happens.
- Blogging is immediate - no more waiting a week for the programmer to get around to your site changes. You can literally react on a moment-by-moment basis with a blog, putting your point of view on a crisis or other issue for the public and press to view immediately.
- Blogs are a great way to get your site noticed by the search engines - search engines love blog entries. Many people who have blogs have discovered that their blog entries are getting faster inclusion in the search engine, and more importantly, higher rankings on the search engines. Try it for yourself, you may be surprised!
As further evidence of this, Google now owns Blogger, one of the most widely used blogging tools available. Why not work with a technology that is seen by the leading search engine as important enough to actually own?
- Blogs can be used for a wide variety of content - you don’t have to just write about one thing in a blog, the possibilities are endless.
- You can have multiple blogs - once you’ve made the initial investment to set up and structure a blog, it’s usually very simple to add a new blog for other purposes.
- Blogs are great for communicating within your organization - blogs don’t have to be public. They can be on intranets, behind firewalls, and/or password protected. This, plus their ease of use, makes them a great source for internal communications, project tracking, issue resolution, etc.
- Blogs are an excellent way to position your company in the eyes of your customers, your industry, and the press. Blogs can be used to support whatever positioning you wish to achieve: superiority, innovation, playful, giving, environmentally concious, etc.)
- Blogs are a great way to get your company’s content onto the sites of other people (oftentimes, your competitors!) We’re going to discuss this in much more detail later, but almost all blogs have a syndication feature built into them that makes it easy for you to put your content out for others to include on their websites. This means that a portion of the work you produce (usually the headline and the first few words of the copy) can be picked up by and shown on other sites. Then, when that site’s visitor clicks for more information, they show up at your site. Most good business bloggers are discovering that this feature is bringing in a substantial amount of additional traffic to their sites than they received before.
- Blogs work for both B2B (business to business) and B2C (business to consumer) companies. People respond positively (with their checkbooks) to excellent blogging, whether they are buying for themselves or for their organization.
And the most important reason for a business to blog?
- Blogs convert visitors into sales and profits - those companies who actively use blogs as part of their marketing program have discovered that blogs bring in more visitors to your website and that a high percentage of those who visit a blog, if properly influenced through that blog’s content, will actually buy from their company.
Introducing Blogging For Business
This new training manual teaches you exactly how to begin generating increased sales and profit for your business. This powerful, instantly downloadable, training manual teaches you exactly what you need to know to start, promote and profit from a business blog.
In it you'll learn:
- Who should blog and why
- 18 different ways you can use business blogs to build your business
- The differences between a business and personal blog
- What to write about
- How often to write
- Exactly how to structure your blog entries so that they get read
- How to use the built-in syndication functions of a blog to be able to send information on your companies to your subscribers without them getting caught up in spam filters
- The 40 key places to list your blog for free that will generate tons of traffic to your blog
- How to get other people to start writing about your blog entries
- How to use your blog to sell stuff - including specific examples of blog entries that brought in orders within minutes of posting
- Which blogging software is best to use and why
- A virtualy-secret trick that will instantly enable you to find blogs in your topic area - find your competitors, identify people to blog about, and find people who will blog about you
- The easiest and best way to get other people to write about your blog entries
- How to automatically and effortlessly pull in other people's blog and news content on an hourly basis, to give your readers more information and to summarize the key news in your areas of specialty
- How to use blog technology to build and stock a powerful online media center with just a few minutes work
- Day to day blog management - do you allow comments? How much to write? Who writes? Approval processes and more
- How to integrate your blog(s) with the rest of your site, your online newsletters and your total marketing plan
Of course, this and all of our other products are 100% satisfaction guaranteed - if you’re not completely satisfied, simply let us know and we’ll return your investment.
To order your instantly downloadable copy for $47 via our secure order processing system, click below:
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Or, give us a call toll-free (during U.S. central time business hours) at 1-888-273-2584. We’ll be happy to take your order over the phone and email a copy right out to you.
Interested in having Don Crowther speak to your company or organization about Business Blogging or other marketing topics? Give us call toll-free at 1-888-273-2584 (262-639-2270) or email us at info#bloggingforprofits.com (replace the # sign with an @ sign when sending) for more information.
Copyright © 2004 Breakthrough Consulting, Inc. All rights reserved.
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